Smartstorify
A Website That Made a Complex AI Product Clear to Enterprise Buyers and Investors
Smartstorify is an international technology startup with roots in New York and Helsinki. The company is building an AI-native platform for enterprise data storage management.
In Pulse Agency rebuilt the company's website end to end, from marketing strategy, information architecture, and copy to UX/UI design, front-end development, and launch.
Results after launch:
- 5 pilot customers
- €60K in public R&D funding from Business Finland
- a full-scale platform for conversations with enterprise buyers, partners, and investors
Scope: strategy · information architecture · copywriting · UX/UI · front-end development · SEO · analytics
About Smartstorify
Smartstorify helps large enterprises and managed service providers manage rapidly growing volumes of unstructured data.
The platform analyzes storage infrastructure, forecasts capacity needs, identifies redundant and aging data, supports migration planning, and recommends specific actions to optimize costs.
It works across hybrid and multi-cloud environments without accessing file contents and can reduce storage costs by an average of 30%.
Year
2025
Client
Smartstorify
Services
strategy
information architecture
copywriting
UX/UI
front-end development
SEO
analytics
Starting Point
Smartstorify already had a strong product, a team with experience at Dell and EMC, and proprietary AI technology. But the website did not reflect the caliber of the company.
Built by a freelancer through a personal referral, it looked dated and did little to explain how the technology worked or why it mattered to the business.
For a startup selling to major companies in the US and Europe while raising capital, this had become a serious constraint.
The website did not establish the credibility the company needed, support sales, or help the founders lead investor conversations.
At the outset, our website had been built by a freelancer through a personal referral. It wasn't converting prospects, and it wasn't strong enough for serious investor conversations.
The design looked like it belonged in the early 2000s. With that website, we couldn't come close to competing with technology companies in the US and Europe.
In Pulse Agency came in as the lead partner and took full ownership of the rebuild, from structure and copy to design and development.
Dmitrii Kosolapov
CEO, PhD — Former Dell & EMC; expert in enterprise storage, distributed systems, and applied AI
Client
Smartstorify
Year
2025
Services
The In Pulse Brief
We needed to do more than give Smartstorify a modern website.
We had to package a sophisticated technology product so its value was immediately clear to several distinct audiences:
- CIOs, CTOs, and enterprise IT infrastructure leaders
- storage and data management professionals
- MSP and technology partners
- venture funds and private investors
- public funding organizations and government institutions
At the same time, the website had to work equally well as a lead-generation platform and as the public-facing extension of the company's investor presentation.
In Pulse Agency owned the project end to end: marketing logic, content, user journeys, visual system, front-end development, analytics, and preparation for growth.
CIO / CTO
IT infrastructure leadership
Data specialists
Data storage and management
Investors
Growth and funding
MSP / Partners
Technology ecosystem
Government / Institutions
Grants and public programs
Smartstorify
Marketing Strategy
Marketer
Kirill
One Complex Product, Two Clear Decision Paths
The most common problem with technology startup websites is trying to say everything at once. Visitors are hit with technical language but still don't understand why the product matters or what they should do next.
We started with the audiences and the decisions each one needed to make, not with the visual design.
Enterprise buyers need to understand the problem, how the product works, its security model, implementation timeline, and economic impact.
Investors need to see the size of the market, technical differentiation, traction, team credibility, and the potential to scale. That is why we did not force everything into a single catch-all landing page.
The Customer Journey
The Customers page takes visitors through the full decision-making process:
Problem
solution
product suite
technical advantages
business impact
product demo
conversion
Instead of broad claims, we used specific proof points:
- deployment in about one hour
- initial analytics available within minutes
- metadata-only analysis, with no access to file contents
- average storage cost reduction of 30%
- support for hybrid and multi-cloud environments
- integration with existing systems and AI agents
The journey ends with a clear next step: book a demo.
The Investor Journey
For investors, we created a separate narrative:
Market problem
solution
competitive advantage
market opportunity
traction
partners
team
funding secured
next round
On one page, an investor can assess:
- the enterprise storage and data management market
- the company's target customer segments
- its go-to-market focus across the US and the Nordics
- initial pilots and letters of intent
- the partner ecosystem
- the founders and advisory board
- the Business Finland grant
- the planned use of proceeds from the next round
The journey ends with a request for data room access, not a generic contact form.
The Homepage
We built the homepage around one concise message
Your Data Grew. Your Team Didn't.
It immediately names the core tension: enterprise data is growing much faster than the teams responsible for managing it.
The website then shows how Smartstorify closes that gap. It analyzes infrastructure, develops data placement strategies, and helps manage cost, capacity, migrations, and compliance requirements.
We deliberately translated technical capabilities into business outcomes: less manual work, lower costs, lower operational risk, and infrastructure that can scale without headcount growing at the same pace.
Design Direction
Art Director
Violetta
Not Another “AI Website,” but the Interface for a Serious Enterprise Product
We did not choose a dark theme because every AI product needs a black website. We needed an environment where the platform UI, data, diagrams, and technical advantages would feel like one coherent system.
The website had to feel forward-looking without becoming a sci-fi concept that an enterprise buyer would never trust with critical infrastructure.
The visual language is built around a deep black background, a cool teal accent, a fine grid, modular cards, and a restrained glow around key elements.
It evokes infrastructure, data flows, and monitoring interfaces while remaining disciplined enough for an enterprise audience.
What We Built into the Design
- A clear visual hierarchy for long, technically detailed pages.
- Cards, diagrams, and charts in place of dense walls of text.
- Real product UI, not abstract mockups.
- Clear visual separation between the problem, solution, and outcome.
- A unified component system for the website, blog, and future pages.
- Restrained animation that helps communicate the movement and processing of data.
- A fully responsive experience across desktop, tablet, and mobile.
We kept decorative effects purposeful. Every visual element helps visitors scan information faster or understand how the product works.
We paid particular attention to how metrics, partners, the team, and the company's roadmap are presented. On the investor page, these elements need to do more than look polished. They need to communicate a complete business story at a glance.
Front-End Development
FRONTEND / BACKEND
Anthony
A Rich Visual System with a Fast, Intuitive User Experience
Visually, the website carries a lot: diagrams, cards, charts, animation, product UI, and long-form pages. Yet the experience still had to feel fast, consistent, and predictable.
We built it on a system of reusable components so the company can add product modules, industry pages, and content without rebuilding the front end from scratch.
The website was developed as a responsive React application with prerendering for key pages.
USER EXPERIENCE
Fast · Predictable · Responsive
REACT SYSTEM
Components · Animation · Data
FRONTEND CORE
React · SSR · SEO · Security
The build includes:
- responsive navigation across desktop and mobile
- interactive diagrams and data blocks
- animated content transitions
- an FAQ accordion
- partner and team sections
- an embedded product demo video
- a multi-step demo booking form
- a scheduling flow
- blog and article templates
- cookie consent and legal pages
- Google Analytics integration
Each primary page has its own title, description, canonical URL, Open Graph metadata, and Twitter metadata. Organization structured data supports indexing and makes shared links look professional.
The production configuration also includes CSP, HSTS, clickjacking protection, and other baseline security headers, an important detail for a website serving an enterprise audience.
Result
The Website Became Part of Smartstorify's Product and Sales Infrastructure
Won Five Pilot Engagements
The website began helping the team explain the product to enterprise buyers and turn initial interest into demo conversations and pilot discussions.
Secured €60K from Business Finland
Smartstorify secured its first public R&D funding and now uses the website as a primary company touchpoint for investors and public funding organizations.
Created Distinct Messaging for Customers and Investors
Each audience now has its own narrative, supporting arguments, and clear next step: book a demo or request data room access.
Built a Foundation for Scale
The modular architecture makes it possible to grow the blog and add new products, industry solutions, case studies, and market-specific landing pages.
By the end of the project, we had a design that holds our audience's attention and copy that helps us sell a sophisticated technology product. The company went on to secure five pilot engagements and its first public funding, a grant supporting further product development.
The new website became Smartstorify's calling card and something our team is proud to share. It finally reflects the caliber of the innovation we are bringing to the global market. A website may look like one small piece of a business. But for a young technology company, it can actively sell the product and become the voice of the brand for customers, partners, and investors.
I'm deeply grateful to In Pulse Agency. The team helped move our startup forward and put us ahead of many competitors in how clearly and professionally we present the product.
Dmitrii Kosolapov
CEO at Smartstorify
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